The Story Behind Orlando's Iconic Treasure Island Gift Shop

Four Decades of Florida Magic

Long before Disney Springs had a name, before the outlet malls lined International Drive, and before Orlando became the world's most-visited destination, a small gift shop opened its doors on State Road 535. The year was 1985, and Treasure Island Gift Shop was born.

The Early Days

In 1985, the SR 535 corridor was still developing. Walt Disney World was just 14 years old, and the Lake Buena Vista area was transforming from orange groves into a tourism destination. Treasure Island saw the opportunity to serve the growing wave of visitors who wanted authentic Florida souvenirs at fair prices.

The Famous Alligator

Our 14-foot alligator has been greeting visitors since the beginning. It's become one of the most photographed roadside attractions on SR 535. Generations of families have posed with our gator — we've seen parents bring their children who then bring their children years later.

Weathering the Storms

Forty-one years in Orlando tourism means weathering literal and figurative storms. Hurricanes, recessions, and even a global pandemic couldn't keep our doors closed for long. We've adapted, evolved, and kept serving the millions of visitors who pass through Orlando every year.

What Hasn't Changed

Our core mission remains the same as it was in 1985:

• Fair prices on quality merchandise
• Friendly, helpful staff
• The widest selection in the area
• Open every single day of the year

What's New

While we honor our roots, we've kept up with the times. Our inventory now includes trending characters like Stitch, modern resort wear, and Orlando's latest merchandise. We've also embraced technology with our new website while keeping the in-store experience that our customers love.

Come be part of the story. Treasure Island Gift Shop — 12399 State Road 535, Orlando. Serving visitors since 1985.